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Backgrounder
DallasVida.com or “Dallas Life” caters to the lifestyles of Latinos looking for a one stop shop to gather business and entertainment information about the DFW community. DallasVida.com is always on and always available to subscribers and advertisers 24/7.
DallasVida.com is developed and maintained by Abstract Concepts Inc. The company is best known as the developer of DallasBlack.com and Ebonymate.com, and is the recipient of the 2003 Dallas Black Chamber of Commerce “Quest for Success” Award. As part of expansion plans, DallasVida.com was launched in early May of 2004.
About DallasVida.com
DallasVida.com offers culturally relevant business and entertainment news to the fastest growing minority segment in DFW – Latinos. The four content channels include:
- Community
- Leisure
- Entertainment
- Business
DallasVida.com members enjoy contests and giveaways, free e-mail, DV Society member pages, “El Wire” weekly newsletter, and a community calendar to get up-to-speed.
Target Market
DallasVida.com targets Latino Internet users in the DFW area. Our target market is divided into 18-44 year olds who consider English their preferred language or are perfectly comfortable speaking both English and Spanish languages:
Young Urban Latinos – Typically under 30, young Latinos not only live in the city, they also socialize in the city. This group relies on the web for entertainment news, calendar of events, e-mail, and a safe network for meeting other young urbanites.
Early assimilators – Usually 35 and younger, these Latinos immigrated for the best of both worlds. They rely on the web for international news and e-mail. Although Spanish is their first language most individuals in this group are bilingual.
First generation professionals - First generation U.S. Latinos were born, raised, and educated in U.S. This group prefers English as their primary language and relies on the web for news, e-mail, online banking, calendar of events, and everyday living.
(c) 2005 DallasVida.com |
