EventsBusinessOnline CommunityDV EmailForum
Search

BUSINESS

LATINO MUSIC USA

    
By PRESS RELEASE
Sunday, June 28, 2009
Jimmy Smits will narrate this PBS documentary

Golden Globe and Emmy Award-winning actor Jimmy Smits will narrate Latin Music USA - a four-hour documentary series scheduled to broadcast in primetime over two consecutive Mondays, October 12 and 19 during Hispanic Heritage Month (9:00-11:00 p.m. check local listings) on PBS. Latin Music USA is a story about American music, reaching across time and across musical genres to embrace the exciting hybrid sounds created by Latinos - fusions that have deeply enriched popular music in the US for more than five decades.

As part of the project's multimedia and multicultural approach, Latin Music USA has partnered with the Spanish TV network V-me to premiere the series on two consecutive Tuesdays, October 13th and 20th at 10 p.m., fully translated and narrated in Spanish by Leila Cobo, one of the world's foremost experts in contemporary Latin music.

Produced by WGBH and the BBC, the documentary series anchors a comprehensive, multimedia project - on air, online, in print and in the community -- exploring the vibrant musical conversations between Latinos and non-Latinos that have helped shape the history of popular music in the United States. Smits, who is perhaps best known for his long-running roles on L.A. Law and NYPD Blue, will narrate the English language version of the series. All of the project's media platforms will be in both English and Spanish.

"We are thrilled that Jimmy Smits will narrate Latin Music USA," says Executive Producer Elizabeth Deane. "His warmth, Latino heritage and genuine passion for the topics explored by the series make him an ideal choice -- and the perfect ambassador for the project."

"To be involved with a project of this scope and magnitude that explores a subject so close to my heart is incredible," says Smits. "I am so pleased to be the voice of this remarkable documentary series that I believe will educate so many about the breadth and impact of Latin music in this country."

Recognizing the need for a Los Angeles destination for Latin music, Smits became a co-owner, along with Brad Gluckstein, Jennifer Lopez, Sheila E. and Paul Rodriguez, of The Conga Room, a popular music and dance venue, which became an instant success and has been referred to as The House of Blues for Latin Music. In 2008, The Conga Room relocated to its present location @ LA Live, in the heart of downtown Los Angeles.

Latin Music USA is a story about American music. Fusions of Latin sounds with jazz, rock, country, rhythm and blues - music with deeper roots and broader reach than most people realize. Latin Music USA features the memorable stories of artists including among others, Salsa greats Willie Colon and Marc Anthony; the Latin-inflected sounds found in much of sixties rock and roll from the Drifters to Motown to the Rolling Stones; Carlos Santana; the legendary Chicano rock band Los Lobos; megastars Gloria and Emilio Estefan; Ricky Martin and Juanes; reggaeton performers Daddy Yankee and Tego Calderon; and Lin-Manuel Miranda from the Tony Award-winning musical In the Heights. The life experiences of these and many other unforgettable artists will reveal how Latinos have reinvented their music in the United States and forged new identities within this country, while never losing sight of their own rich traditions.

Comprised of four 60-minute episodes, the documentary series features a fast-paced mix of music and interviews:

· Episode One, BRIDGES: The first program traces the rise of Latin jazz and the explosion of the mambo and the cha cha cha as they sweep the U.S. from East to West. Latin music infiltrates R&B and rock and roll through the 1960s.

· Episode Two, THE SALSA REVOLUTION: Puerto Ricans and other Latinos in New York reinvent the Cuban son and the Puerto Rican plena, adding elements from soul and jazz to create Salsa, which becomes a defining rhythm for Latinos the world over.

· Episode Three, THE CHICANO WAVE: Mexican Americans in California, Texas and across the Southwest create their own distinct musical voices during the second half of the 20th century. Their music would play an important role in the struggle for Chicano civil rights and ultimately propel them from the barrio to the national stage.

· Episode Four, DIVAS AND SUPERSTARS: Focuses on the Latin pop explosion of the turn

of the century and the success of artists like Ricky Martin, Gloria Estefan and Shakira in the English-language market. As studios concentrate on star-driven pop, Latino youth gravitate toward urban fusions - Spanish rap and Reggaeton, as well as Rock en Espanol.

Latin Music USA was produced by a team led by WGBH, in co-production with the BBC. Funding for Latin Music USA is provided by the Corporation for Public Broadcasting and public television viewers.